With a focus on visual systems and concept–driven branding, his work emphasizes clarity, atmosphere, and intention. Outside of graphic design, he has a deep appreciation for film and visual culture, particularly how narrative and mood influence the way things are seen and remembered – spending too much time on Letterboxd. These interests often inform his approach to treatments, typography, and research. Detail–oriented and collaborative, Juan values strong concepts, cultural context, and considered design.
CV
Packaging
Flyer | Poster
Visual Identities